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4th Floor Equitable Bank Tower, Paseo De Roxas Makati City, Philippines

The Philippine Prudential Life Insurance Company, Inc. (Philippine Prudential) is a leader in innovation and growth in the life insurance industry in the country.  Founded on February 18, 1963 by the late businessman and philanthropist, Daniel L. Mercado, Sr., the Company is now run by his grandson, Gregorio D. Mercado, as its President and Chief Executive Officer.  Also known in the industry as “George,” Mr. Mercado the current President (2012) of the Philippine Life Insurance Association (PLIA), where he has been an active member since 1999, and has served as Director, Past President (2008) and Vice President (2011).  He is also presently Vice Chairman (2011) of the Insurance Institute for Asia and the Pacific (IIAP), Chief Delegate of the East Asian Insurance Congress (2008 to 2010) and Director of the Pacific Insurance Conference (2011). The Chairmanship of Philippine Prudential is now held by the founder’s son and former Company President, Daniel M. Mercado, Jr.

 

Philippine Prudential is a reputable 100% Filipino-owned financial services company committed to providing the best financial advice and diversified and affordable products — such as endowment plans, whole life plans, group and permanent plans, healthcare coverage, education and pension policies and Credit Life Insurance — to its valued clients through its multiple and accessible distribution channels.

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